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Nissan – XTrail For Dogs Concept
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354629122?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <div class="g-cols offset_default"> <div class="one-third"> <img loading="lazy" class="aligncenter size-medium wp-image-5350" src="http://performancecomms.com/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-300x200.jpg" alt="" width="300" height="200" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-1024x683.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-1536x1025.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-2048x1366.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/07/Nissan_X_Trail_4Dogs-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>Raise awareness and engagement of the <a href="https://www.nissan.co.uk">Nissan X-Trail</a> with the core family audience.</p> <p>30% of the target audience owned a dog and that 99% of them saw their pet as much a part of the family as their children.</p> <p>Almost 90% (89%) would buy a car that boasts dog-friendly features.</p> </div> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-7081" src="http://performancecomms.com/wp-content/uploads/2020/04/Nissan-Dogs-in-the-boot-with-kids-300x169.png" alt="" width="300" height="169" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Nissan-Dogs-in-the-boot-with-kids-300x169.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Nissan-Dogs-in-the-boot-with-kids.png 439w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>Solution was to create the world’s first car designed with dogs’ needs in mind.</p> <p>Focused on the universal truths of dog ownership and answered the unmet needs of owners while demonstrating product</p> </div> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-7080" src="http://performancecomms.com/wp-content/uploads/2020/04/Nissan-Dog-walking-up-ramp-into-car-300x197.png" alt="" width="300" height="197" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Nissan-Dog-walking-up-ramp-into-car-300x197.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Nissan-Dog-walking-up-ramp-into-car.png 377w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>The story generated over 500 articles across Europe and more than 150 million organic views on YouTube & Social channels.</p> <p>The activity drove a 7% increase in product awareness and the biggest spike in Google search in five years.</p> </div> </div>
Oxbotica – Simplifying Complex Technology
<div class="g-cols offset_default"> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-7418" src="http://performancecomms.com/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Slogan-300x148.png" alt="" width="300" height="148" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Slogan-300x148.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Slogan.png 449w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>Oxbotica offers a world leading software stack that enables any vehicle on the planet to drive autonomously.</p> <p>We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.</p> <p>These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.</p> </div> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-7417" src="http://performancecomms.com/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Sectors-300x155.png" alt="" width="300" height="155" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Sectors-300x155.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Sectors.png 433w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>We simplified Oxbotica’s complex technology in three simple steps:</p> <ol> <li>Simplifying the message</li> <li>Humanising the story</li> <li>Visual support: Helping Oxbotica to sort through its huge catalogue of visuals</li> </ol> </div> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-7419" src="http://performancecomms.com/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Thinkers-300x147.png" alt="" width="300" height="147" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Thinkers-300x147.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2020/04/Oxbotica-Simplifying-Complex-Tech-Thinkers.png 481w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>To ensure maximum eyeballs on the video assets, we redesigned the Oxbotica website journey where they now sit front and centre.</p> <p>Links can be found on the Oxbotica:</p> <ul> <li>Home page <a href="https://www.oxbotica.com/what-we-do/">here</a></li> <li>Off-road and industry page <a href="https://www.oxbotica.com/off-road-and-industry/">here</a></li> <li>On-road, people and goods page <a href="https://www.oxbotica.com/on-road-people-and-goods/">here</a></li> <li>Careers page <a href="https://www.oxbotica.com/our-people/">here</a></li> </ul> </div> </div>
Skoda – Parent Taxi
<div class="g-cols offset_default"> <div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe width="420" height="315" src="//www.youtube.com/embed/ckT5-bRPo-E" frameborder="0" allowfullscreen></iframe></div></div> </div> <div class="two-thirds"> <h3>Challenge</h3> <p>ŠKODA wanted to target parents with its SUV range and connect with them on emotional as well as rational level.</p> <h3>Insight</h3> <p>Research found on average parents drive more than 1,600 miles a year ferrying their children around. It’s also a universal truth that children can be reluctant to take on household duties.</p> <h3>Idea</h3> <p>To help strike a fairer family life balance, ŠKODA created the Parent Taxi app, which, using GPS tracking technology, allows parents to charge their kids in chores for the distance they travel taking them to extracurricular activities.</p> <h3>Execution</h3> <p>A free to download IOS & Android App was created, supported by an instructional video featuring well-known parent blogger Slummy Single Mummy.<br /> We launched the app at the start of the summer holidays, and distributed with the video, a series of images and a press release to media and influencers. All assets were also used across marcomms channels and included paid social media, targeted at parents.<br /> We developed a campaign landing page which housed all the content and drove traffic to ŠKODA website.<br /> In addition, we loaned ŠKODA SUVs out to media and influencers who have children. They then wrote up their experience of the app.</p> <h3>Results</h3> <ul> <li>51 pieces of coverage (13 national)</li> <li>42,000 article shares</li> <li>4x high engagement Facebook community groups e.g. Pretty 52 (now Tyla)</li> <li>8,852 social engagements</li> <li>6,691 visitors to Karoq landing page</li> <li>5,850 app downloads</li> <li>199% increase on the average dwell time for ŠKODA.co.uk</li> </ul> </div> </div>
Triumph Motorcycles – Car Vs Bike
<div class="g-cols offset_default"> <div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/377098066?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <p><img loading="lazy" class="aligncenter size-medium wp-image-6614" src="http://performancecomms.com/wp-content/uploads/2020/01/Screenshot-2020-01-07-at-10.08.44-298x300-1.jpg" alt="" width="298" height="300" /></p> <p><img loading="lazy" class="aligncenter size-medium wp-image-6615" src="http://performancecomms.com/wp-content/uploads/2020/01/Triumph-Car-Vs-Bike-300x169-1.jpg" alt="" width="300" height="169" /> </div> <div class="two-thirds"> <h3>Objectives:</h3> <p>The Scrambler 1200 had been released a year ago to great fanfare. It received great acclaim amongst bike fans however Triumph wanted to look to reinvigorate interest in the bike and were keen to show off the capability and fun of the bike, specifically targeting the majority of bikers that don’t read the bike press. Additionally, we had to raise awareness of the Triumph owned adventure centre in Wales.</p> <h3>Activation</h3> <p>We arranged two media exclusives with Autocar and Top Gear (199k bikers in the UK regularly consume these two titles). The titles brought down cars relevant to their titles and participated in a race around the adventure rider against our Scrambler 1200. They both filmed the race and created some great content.</p> <h3>Results</h3> <p>As well as repeat coverage in Autocar, the online articles reached 22.3k people and generated well over half a million video views.</p> </div> </div>
Bentley – Peak of Luxury
<div class="g-cols offset_default"> <div class="one-third"> <img loading="lazy" class="size-full wp-image-6178 aligncenter" src="http://www.performancecomms.com/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury.jpg" alt="" width="720" height="405" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury.jpg 720w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury-300x169.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2019/01/Bentley-Peak-of-Luxury-600x338.jpg 600w" sizes="(max-width: 720px) 100vw, 720px" /><div class="w-video"><div class="w-video-h"><iframe width="420" height="315" src="//www.youtube.com/embed/YiLX_SvISko" frameborder="0" allowfullscreen></iframe></div></div> </div> <div class="two-thirds"> <h4>The Brief</h4> <ul> <li>A luxurious regional launch concept for the all-new Bentley Continental GT and Bentayga V8.</li> <li>Raise awareness of the brand across the Middle East and drive sales of the new models</li> </ul> <h4>Insight</h4> <ul> <li>The region’s appetite for record-holding ‘world-firsts’</li> <li>Jebel Jais, the UAE’s tallest mountain, is known for some of the best driving roads in the world</li> <li>Regional trends in ‘Personalised Dining Experiences’</li> </ul> <h4>Creative</h4> <ul> <li>The Peak of Luxury was the highest fine-dining restaurant in Arabia – located on the summit of Jebel Jais.</li> <li>Guests drove Bentley models on the mountain’s famous roads before enjoying an extraordinary dining experience</li> </ul> <h4>Content</h4> <ul> <li>Hero video published on Bentley’s global YouTube channel.</li> <li>Global press release and imagery.</li> <li>On-event film and photo crew facilitating bespoke content creation for guests</li> </ul> <h4>Delivery</h4> <ul> <li>Online <ul> <li>Hero film hosted on Bentley Global YouTube</li> </ul> </li> <li>Offline <ul> <li>Images, infographic and news story for traditional media</li> </ul> </li> <li>Social <ul> <li>Instagram story content for use on Bentley Global channel</li> </ul> </li> </ul> </div> </div> <div class="g-cols offset_default"> <h4>Results</h4> <p style="text-align: left;"><div class="w-counter" data-count="35" data-prefix="" data-suffix=""> <div class="w-counter-h"> <div class="w-counter-number">35</div> <h6 class="w-counter-title">Qualified Prospects</h6> </div> </div> <div class="w-counter" data-count="35" data-prefix="DHS " data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">DHS 35m</div> <h6 class="w-counter-title">Worth of sales leads</h6> </div> </div> <div class="w-counter" data-count="6" data-prefix="" data-suffix=""> <div class="w-counter-h"> <div class="w-counter-number">6</div> <h6 class="w-counter-title">New car sales</h6> </div> </div> <p style="text-align: left;"><div class="w-counter" data-count="100" data-prefix="" data-suffix="%"> <div class="w-counter-h"> <div class="w-counter-number">100%</div> <h6 class="w-counter-title">SoV Increase</h6> </div> </div> <div class="w-counter" data-count="80" data-prefix="" data-suffix="+"> <div class="w-counter-h"> <div class="w-counter-number">80+</div> <h6 class="w-counter-title">Articles</h6> </div> </div> <div class="w-counter" data-count="2" data-prefix="" data-suffix="nd"> <div class="w-counter-h"> <div class="w-counter-number">2nd</div> <h6 class="w-counter-title">Most talked about brand amongst competitors</h6> </div> </div> <p style="text-align: left;"></div>
The Wolf Run
<div class="g-cols offset_default"> <div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354229574?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <p><img loading="lazy" class="aligncenter size-full wp-image-5796" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_.jpg" alt="" width="3167" height="2630" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_.jpg 2560w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-300x249.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-1024x850.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-768x638.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-1536x1276.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-2048x1701.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run-Neil-Back-Will-Greenwood-Mike-Tindall_2.-www.thewolfrun.com_-482x400.jpg 482w" sizes="(max-width: 3167px) 100vw, 3167px" /> <img loading="lazy" class="aligncenter size-full wp-image-5797" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg" alt="" width="3789" height="3124" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg 2560w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-300x247.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-1024x844.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-768x633.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-1536x1267.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-2048x1689.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-485x400.jpg 485w" sizes="(max-width: 3789px) 100vw, 3789px" /><img loading="lazy" class="aligncenter size-full wp-image-5800" src="http://performancecomms.com/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg" alt="" width="7888" height="4736" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_.jpg 7888w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-300x180.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-768x461.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-1024x615.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Wolf_Run_Group-Mud-Sucker_4-Mike-Tindall-Will-Greenwood-Neil-Back.-www.thewolfrun.com_-600x360.jpg 600w" sizes="(max-width: 7888px) 100vw, 7888px" /> </div> <div class="two-thirds"> <h4>The Brief</h4> <ul> <li>Launch Wolf Run’s new event in Sussex, their first event outside of the Midlands</li> <li>Promote new spring event to relevant audience in South East England & drive sales</li> </ul> <h4>Insight</h4> <ul> <li>81% of 30-40 year old target market don’t spend much time with friends</li> <li>46% struggle with work life balance</li> <li>75% use social media to keep in touch with friends</li> <li>93% think regular exercise is key to staying healthy</li> </ul> <h4>Creative</h4> <ul> <li>Wolf Run to provide the focus and ideal reason to <b>‘</b><b>Get the pack back together’</b></li> <li><b></b>Launch with iconic ‘Wolf Pack’ that resonates with our target audience:</li> <li>x3 2003 Rugby World Cup Winners <ul> <li>Tindall, Greenwood & Back</li> </ul> </li> </ul> <h4>Content</h4> <ul> <li>Launched with video content of ambassadors tackling the Wolf Run</li> <li>Ambassadors to run with public on opening day of new event</li> <li>Multiple videos, including team anecdotes, drive ongoing social and digital marketing content</li> </ul> <h4>Delivery</h4> <ul> <li>Pre-Six Nations interviews offered to key target media to drive awareness</li> <li>Sport, news & ‘what’s on’ coverage delivery</li> <li>Ambassador social media support</li> </ul> </div> </div> <div class="g-cols offset_default"> <h4>Results…so far</h4> <p style="text-align: left;"><div class="w-counter" data-count="43" data-prefix="" data-suffix="k"> <div class="w-counter-h"> <div class="w-counter-number">43k</div> <h6 class="w-counter-title">Video Views</h6> </div> </div> <div class="w-counter" data-count="5" data-prefix="" data-suffix="m+"> <div class="w-counter-h"> <div class="w-counter-number">5m+</div> <h6 class="w-counter-title">Estimated Coverage Views</h6> </div> </div> <div class="w-counter" data-count="3" data-prefix="" data-suffix=""> <div class="w-counter-h"> <div class="w-counter-number">3</div> <h6 class="w-counter-title">National Exclusives</h6> </div> </div> <div class="w-counter" data-count="1000" data-prefix="" data-suffix="+"> <div class="w-counter-h"> <div class="w-counter-number">1000+</div> <h6 class="w-counter-title">Sales</h6> </div> </div> <div class="w-counter" data-count="270" data-prefix="" data-suffix="+"> <div class="w-counter-h"> <div class="w-counter-number">270+</div> <h6 class="w-counter-title">Coverage</h6> </div> </div> <p style="text-align: left;"></div>
Cooper Tires – Reaction Challenge
<div class="g-cols offset_default"> <div class="one-third"> <div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354230052?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <img loading="lazy" class="aligncenter size-full wp-image-5771" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2.jpg" alt="" width="5637" height="3758" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2.jpg 2560w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-1024x683.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-1536x1024.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-2048x1366.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-2-600x400.jpg 600w" sizes="(max-width: 5637px) 100vw, 5637px" /> <img loading="lazy" class="aligncenter size-full wp-image-5772" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3.jpg" alt="" width="4723" height="3149" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3.jpg 2560w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-1024x683.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-1536x1024.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-2048x1366.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-3-600x400.jpg 600w" sizes="(max-width: 4723px) 100vw, 4723px" /> <img loading="lazy" class="aligncenter size-full wp-image-5773" src="http://performancecomms.com/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4.jpg" alt="" width="5039" height="3359" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4.jpg 2560w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-1024x682.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-1536x1024.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-2048x1365.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/04/Cooper-Tire-Europes-Reaction-Challenge-4-600x400.jpg 600w" sizes="(max-width: 5039px) 100vw, 5039px" /></p> </div> <div class="two-thirds"> <h4>The Brief</h4> <ul> <li>Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal</li> <li>Engage consumers with no advertising spend</li> </ul> <h4>Insight</h4> <ul> <li>Fans want to see their players in action, trying new things within a footballing remit</li> <li>Seeing how accurate pro players are under pressure is thrilling and engaging to watch</li> </ul> <h4>Creative</h4> <ul> <li>Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure</li> </ul> <h4>Content</h4> <ul> <li>Video & image content of players taking on the challenge</li> <li>Imagery for social media and inclusion within press release</li> </ul> <h4>Delivery</h4> <ul> <li>Sport & front-end news delivery</li> <li>Influencers invited on-site to try the challenge & share on social media</li> </ul> </div> </div> <div class="g-cols offset_default"> <h4>Results</h4> <p style="text-align: left;"><div class="w-counter" data-count="9.4" data-prefix="" data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">9.4m</div> <h6 class="w-counter-title">Total Reach</h6> </div> </div> <div class="w-counter" data-count="41" data-prefix="" data-suffix=""> <div class="w-counter-h"> <div class="w-counter-number">41</div> <h6 class="w-counter-title">Pieces of coverage</h6> </div> </div> <div class="w-counter" data-count="5.3" data-prefix="Over " data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">Over 5.3m</div> <h6 class="w-counter-title">Organic Video Views</h6> </div> </div> <p style="text-align: left;"></div>
Land Rover – Train Pull
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/354630325?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <div class="g-cols offset_default"> <div class="one-third"> <p><img loading="lazy" class="aligncenter size-full wp-image-6151" src="http://www.performancecomms.com/wp-content/uploads/2018/11/Land-Rover-Train-Pull.jpg" alt="" width="2120" height="1416" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull.jpg 2120w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-1024x684.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-768x513.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-1536x1026.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-2048x1368.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2018/11/Land-Rover-Train-Pull-600x400.jpg 600w" sizes="(max-width: 2120px) 100vw, 2120px" /></p> <h4>Results…so far</h4> <p style="text-align: left;"><div class="w-counter" data-count="14.7" data-prefix="" data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">14.7m</div> <h6 class="w-counter-title">Total Reach</h6> </div> </div> <div class="w-counter" data-count="1.4" data-prefix="£" data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">£1.4m</div> <h6 class="w-counter-title">PR Value</h6> </div> </div> <div class="w-counter" data-count="2.04" data-prefix="" data-suffix="m"> <div class="w-counter-h"> <div class="w-counter-number">2.04m</div> <h6 class="w-counter-title">Video Views</h6> </div> </div> <div class="w-counter" data-count="5" data-prefix="" data-suffix="th"> <div class="w-counter-h"> <div class="w-counter-number">5th</div> <h6 class="w-counter-title">Most Viewed on LR Channel</h6> </div> </div> </div> <div class="two-thirds"> <h4>The Brief</h4> <ul> <li>Showcase the excellent performance of Land Rover’s Ingenium diesel engines and communicate the Discovery Sport’s engineering integrity</li> </ul> <h4>Insight</h4> <ul> <li>One of Land Rover’s USPs is its towing capability and the Discovery Sport has a maximum certified towing capacity of up to 2,500kg</li> <li>Land Rover customers are more likely than any other off-road owner to use their car to tow</li> </ul> <h4>Creative</h4> <ul> <li>Using the class-leading towing capability of the Discovery Sport, we proposed to pull a train weighing more than 100 tonnes (the equivalent of pulling a Boeing 757) across the Rhine River</li> <li>Road-to-rail conversion specialist allowed the vehicle to run safely on wheels, without restricting its ability to drive on road</li> </ul> <h4>Content</h4> <ul> <li>A hero video detailed the vehicle towing the train, supported by editorial imagery and a press release</li> <li>Reference to 1989 launch video where a Discovery pulled a train</li> </ul> <h4>Delivery</h4> <ul> <li>A press release with a link to the video and curated selection of imagery was sent out to Land Rover markets and distributed to global media. The video and imagery was also posted on Land Rover social channels</li> </ul> </div> </div>
Fiat Professional – Tradesman Trials
<div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/347054092?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div> <div class="g-cols offset_default"> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-4940" src="http://performancecomms.com/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-1-300x178.png" alt="" width="300" height="178" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-1-300x178.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-1.png 468w" sizes="(max-width: 300px) 100vw, 300px" /></p> <h6>The Challenge</h6> <ul> <li>Leverage FCA’s (Fiat Chrysler Automobiles) partnership with the Football League</li> <li>Following the success of the Fiat 500 campaign in reaching young females, re-establish a dialogue and relevance for the brand with a male audience</li> <li>Create an effective launch platform for three new Fiat Professional vans</li> </ul> </div> <div class="one-third"> <p><img loading="lazy" class="aligncenter wp-image-4942 size-medium" src="http://performancecomms.com/wp-content/uploads/2017/02/JL2_1838-2-300x200.jpg" alt="" width="300" height="200" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-1024x683.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-1536x1024.jpg 1536w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-2048x1366.jpg 2048w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/JL2_1838-2-600x400.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p> <h6>Fan Insight</h6> <ul> <li>Many tradesmen – the majority of LCV drivers – are passionate football fans</li> <li>There are numerous high profile professional footballers who were tradesmen either before or after their playing careers</li> </ul> <h6>Creative Solution</h6> <ul> <li>Launched with Tradesman Challenge video. Former tradesman ambassadors – Stuart Pearce, Dean Windass & Geoff Horsfield – competed in series of ‘trades’ challenges to see if they still had their tradesman skills.</li> <li>UK Tradesmen were invited to submit video evidence of football skills to secure place at the Tradesman Trials Day at Bisham Abbey</li> <li>Winner given one month trial at choice of Football League clubs</li> </ul> </div> <div class="one-third"><img loading="lazy" class="aligncenter size-medium wp-image-4938" src="http://performancecomms.com/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-3-300x172.png" alt="" width="300" height="172" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-3-300x172.png 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/Fiat-Prof-Tradesman-trials-3.png 475w" sizes="(max-width: 300px) 100vw, 300px" /></p> <h6>The Results</h6> <ul> <li>415 pieces of coverage</li> <li>848k organic video views</li> <li>854m reach</li> <li>31k website sessions</li> <li>5 van sales.</li> <li>Winner of a CIPR Excellence Award (automotive category).</li> </ul> </div> </div> <p> </p> <p><img loading="lazy" class="alignnone wp-image-5115 size-full" src="http://performancecomms.com/wp-content/uploads/2017/02/ESA-HIGHLY-COMMENDED-2016.jpg" alt="esa-highly-commended-2016" width="625" height="333" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/ESA-HIGHLY-COMMENDED-2016.jpg 625w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/ESA-HIGHLY-COMMENDED-2016-300x160.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/ESA-HIGHLY-COMMENDED-2016-600x320.jpg 600w" sizes="(max-width: 625px) 100vw, 625px" /><br /> <div class="w-testimonial"> <blockquote> <q class="w-testimonial-text"> “Overall, the Best Use of PR entries showed consistently good press office management, and the judges found this (i.e. Tradesman Trials) to be an incredibly well targeted campaign with a good use of insight and ambassadors which resulted in sales.” </q> <div class="w-testimonial-person"> <i class="fa fa-user"></i> <span class="w-testimonial-person-name">ESA Judge</span> <span class="w-testimonial-person-meta"></span> </div> </blockquote> </div> <p><img loading="lazy" class="aligncenter size-medium wp-image-6331" src="http://www.performancecomms.com/wp-content/uploads/2017/02/CIPR-Winner-Banner-300x53.jpg" alt="" width="300" height="53" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/CIPR-Winner-Banner-300x53.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2017/02/CIPR-Winner-Banner.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></p> <div class="w-testimonial"> <blockquote> <q class="w-testimonial-text"> “Performance Communications ticked all the boxes – they had a clear strategy, carried out with structured research and, with the inclusion of all relevant partners, resulted in a demonstrable return on investment. The programme ensured that key messages reached all target audiences, with a creative, inspiring and fun campaign which captured the imagination. It made the most of a previously under-utilised sponsorship partnership and involved no other agency input. Using a broad range of tactics and events, they undertook a range of activities that resulted in clear sales.” </q> <div class="w-testimonial-person"> <i class="fa fa-user"></i> <span class="w-testimonial-person-name">CIPR Judge</span> <span class="w-testimonial-person-meta"></span> </div> </blockquote> </div>
Citroën – #ParkingHero
<h6><div class="w-video"><div class="w-video-h"><iframe src="//player.vimeo.com/video/355509297?byline=0&color=cc2200" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div></div></h6> <h6> The Challenge</h6> <ul> <li>Create a campaign that highlights Citroën’s ‘useful technology’ solutions around parking, heroing the Citroën C4 Cactus that had just launched in the UK</li> <li>Promote Citroën’s sponsorship of Arsenal Football Club and engage football fans</li> </ul> <h6>Fan Insight</h6> <ul> <li>Research showed that parking can be a scary business – a quarter of people surveyed would not consider themselves to be a confident parker and 22% said they had accidentally bumped into another car when parking</li> </ul> <h6>Creative Solution</h6> <ul> <li>A ‘parking challenge’ that saw Arsenal players pranked by a stunt woman who was driving the Citroën C4 Cactus. The players’ scared reactions allowed us to create a piece of engaging, newsworthy content</li> <li>Partner with the Institute of Advanced Motorists (IAM) to create four ‘how to’ videos providing reassurance to people who weren’t confident parkers</li> </ul> <h6>The Results</h6> <p>With insight at the heart of the creative, this campaign exceeded targets and proved socially integrated PR campaigns can deliver results above and beyond advertising campaigns.</p> <ul> <li>Press coverage <ul> <li>48 pieces of coverage, including: <ul> <li>Broadcast coverage: Soccer AM</li> <li>National print / online coverage included Shortlist, Mail Online & Mail on Sunday (three separate pieces of coverage), Daily Express, Daily Mirror, The Scottish Sun, The Irish Mirror and Daily Star</li> </ul> </li> <li>Highly influential sports blogger</li> </ul> </li> </ul> <p>Using a variety of tools from Pulsar to PerfectFit to Precise we were able to measure the success of the campaign against the agreed Citroën goals.</p> <ul> <li>Reach <ul> <li>CPM for the campaign was £0.45, 151% under target</li> <li>Increased Citroën share of voice in the Parking conversation by 180% (during the campaign)</li> <li>Total campaign reach of 100,872,834 with campaign messages</li> <li>46 pieces of coverage across TV, print and online</li> <li>Offline coverage reach: 1,870,400 (Precise circulation figures)</li> <li>Online coverage: 82,600,000 (PerfectFit estimated views of story/content)</li> <li>Social reach: 16,402,434 (Pulsar and native platform analytics)</li> </ul> </li> <li> Engagement <ul> <li>Cost per engagement: £0.03, 40% under target</li> <li>Total interactions: 1,312,501</li> <li>Video views: 1,278,230 <ul> <li>Average view time of video: 2m 50s on YouTube</li> </ul> </li> <li>Advertising CPC: £0.17</li> <li>Engagement Rate: 13.39% (Target: 10%)</li> </ul> </li> </ul>
ICC – World Twenty20 Qualifier
<div class="g-cols offset_default"> <div class="one-third"><img loading="lazy" class="wp-image-4410 alignnone" src="http://performancecomms.com/wp-content/uploads/2016/12/5315b4962ece7-trophies-1024x683.jpg" alt="2012 ICC World Twenty20 Finals Previews" width="621" height="414" srcset="http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2016/12/5315b4962ece7-trophies-1024x683.jpg 1024w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2016/12/5315b4962ece7-trophies-300x200.jpg 300w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2016/12/5315b4962ece7-trophies-768x512.jpg 768w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2016/12/5315b4962ece7-trophies-600x400.jpg 600w, http://performancecomms.com.92-60-101-134.web18.testurl.co.uk/wp-content/uploads/2016/12/5315b4962ece7-trophies.jpg 1200w" sizes="(max-width: 621px) 100vw, 621px" /> </div> <div class="two-thirds"> <h6>The Challenge</h6> <p>Raise awareness of the ICC World Twenty20 Qualifier which was taking place across the UAE. We were also tasked with promoting the game of cricket to the next generation of potential stars in the country and providing them with the opportunity to actively get involved with playing cricket.</p> <h6>Fan Insight</h6> <p>We arranged for young cricket fans with the unique opportunity to interact with international sporting stars, in addition to this we wanted to provide young cricket fans with the opportunity to be coached by recognised ICC Academy coaches.</p> <p>The cosmopolitan mix of the UAE meant that it was possible to build large fan bases for each of the competing teams were among the expat community.</p> <h6>Creative Solution</h6> <p>Performance Communications devised a unique school engagement programme, which saw both ICC representatives and ICC academy coaches host assemblies and Cricket clinics in 16 different schools within the UAE.</p> <p>Following the school visits students attended the qualifiers and were given the opportunity to meet the players and coaches of participating teams for autographs and photos.</p> <h6>The Results</h6> <ul> <li>35 pieces of bespoke coverage over the two week build up</li> <li>16 schools visited</li> <li>3,200 children engaged with the school engagement programme</li> <li>2,000 students attended matches</li> </ul> </div> </div>
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Automotive Case Studies
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RegulAItion: Laying the brand foundations for RegulAItion
RideOn – The Worlds First Smart Ski Goggles
SKODA Cycling – InternationElles
Jeep – Worlds Toughest Touchdown
Oxbotica – Simplifying Complex Technology
Caterham – Super Seven Launch
VW Commercial Vehicles – Raising awareness
What Car? – Gone in 10 Seconds
Nissan – Electric Taxi
Jaguar – F-Type Hot Wheels Launch
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