Background We needed a campaign that would bring Triumph’s brand and product to life in a way that tapped into key nostalgia…
Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…
When luxury Swiss watch brand, Breitling and the region’s leading timepiece retailer, Ahmed Seddiqi and Sons wanted to announce their new partnership,…
Last week, I tried to find a luxury London venue that could accommodate a Maserati Quattroporte, for an event we were organising…
Sabir Al Rubai is one of the Middle East’s leading pop singers and a judge on the very popular Arab version of…
Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4…
A sci-fi analogy works well when discussing automotive industry expansion. Cars are quite scientific and sci-fi is known for becoming sci-fact. Think…
