The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a…
Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go…
When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred…
In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans –…
There’s something about being British that means we love a plucky underdog in sport. That David v Goliath situation, where the impossible…
Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to…
While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one…
Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…
Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4…
Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics…
