Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so…
The Challenge Using social and digital media, Nissan wanted to reach a younger, mainstream audience. Leveraging celebrity advocacy to broaden the appeal…
The Challenge As new manufacturers entered the electric vehicle arena, we were tasked with increasing Nissan’s share of voice among target media…
The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival…
To underpin and amplify Nissan Europe’s position as a leader in EV product and technology, we created a graphic to explain the…
The Challenge More than a year had passed since the Nissan Note had been revealed to the world’s media, so our campaign…
