Nissan – Electric Taxi
Dynamo launches the UK’s first Transport for London-approved 100% electric taxi, based on the award-winning Nissan e-NV200
- Create brand awareness and raise the profile of Dynamo Taxi
- Launch to UK media the first Transport for London-approved 100% electric taxi, based on the award-winning Nissan e-NV200
- Showcase key product benefits to drive sales within the taxi market
- Dynamo sought to gain national media coverage for the launch – with the Taxi to be sold across the UK
- Creation of a series of photo and video assets, highlighting the Dynamo Taxi’s key features and practical use for London’s taxi drivers
- Media launch event at London City Hall, attended by over 80 leading media titles, and industry professionals, alongside the Mayor of London, Sadiq Khan, and Minister for the Future of Transport, George Freeman
- News release announcing the launch of the Dynamo Taxi, sold-in using a targeted media approach to ensure content reached key national and specialist trade press
- Over 70 pieces of coverage, including 13 national titles
- Combined print and online reach of over 5 million
- Dynamo Taxi orders have more than doubled since launch, exceeding 2019 targets
- Dynamo Taxi profile has risen exponentially among key industry associates and stakeholders, leading to further business investment