Nissan – Olympic Sponsorship

The brief was to help leverage Nissan’s sponsorship of the Rio Olympics and their Team GB sponsored athletes.
Our insight confirmed that in the build-up to the Olympics fans are keen to get behind the scenes and understand how sporting stars are preparing for the biggest stage.

Our creative included a series of behind the scenes interviews opportunities with key athletes in the run up to the Games.
The Ultimate Olympic School Sports Day.
The creation of a Nissan Gold Leaf for Nissan’s Olympic champions: nationwide dealership tour and athlete handovers.

Results included:

• x201 pieces of coverage
• x30 pieces of national coverage
• x250 children enjoyed the ultimate sports day
• x96 dealerships visited with Gold Leaf