Oxbotica – Simplifying Complex Technology

Oxbotica offers a world-leading software stack that enables any vehicle on the planet to drive autonomously.

We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.

These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.

We found success in three simple steps:

1. Simplifying the message – breaking the software down into salient sound bites.
2. Humanising the story – bringing real-world use cases to life.
3. Creating visuals – producing a bank of powerful visuals to tell the story.

We built a series of video assets that are now front and centre on the Oxbotica website. Links can be found here:

• Home page here
• Off-road and industry page here
• On-road, people and goods page here
• Careers page here

To ensure maximum visibility we helped Oxbotica to redesign its website journey.