A PR stunt can elevate the messaging and business objectives to a higher level or promote your brand to a non-core audience.
Our team will always think about PR stunt ideas designed to ‘stretch’ the reach and engagement of your baseline PR strategy. We can take care of the entire process, from ideation to research and from the planning process to delivery.
As ever, PR stunts can be scalable – the many stunts we have devised and executed include putting Justin Rose, and Mick Hucknall, on top of the O2 to launch the BMW PGA years before tourists were allowed up, raced Chris Hoy (bike) against Lewis Hamilton (car) at Wembley stadium to launch the Race of Champions and manoeuvred the BMW Oracle America’s Cup boat through the narrow streets of Central London to announce team sponsorship.
BMW – O2 Launch Stunt
BMW – Americas Cup Team Launch