Media relations is the lifeblood of the Performance Communications business and, with an encyclopaedic knowledge of the automotive media – both on and offline, and in broadcast – we understand how to speak the language of the sector and communicate with journalists on a peer-to-peer basis.
Relationships are crucial, which is why our automotive teams know key automotive writers on a personal level as well as professional and can access core media to generate results.
The same can be said for the auto trade b2b sector, where we have a raft of long-standing clients thanks to continuing media relations successes across the dealer, workshop, body shop and fleet segments.
With automotive brands increasingly looking beyond the vertical motoring sector for coverage, we have also developed successful relationships with influential journalists in sectors as diverse as fashion, business, lifestyle, personal finance and consumer, keeping us plugged in where it matters.
