UK Football Academy Appoints Performance Communications

The UK Football Academy has selected Performance Communications to launch the new coach institute and promote its inaugural symposium at the Emirates Stadium in 2012.

Led by Guus Hiddink, one of the world’s best football managers and Raymond Verheijen, Hiddink’s assistant at South Korea, Russia and Chelsea, the UKFA is dedicated to coach education through bringing the world’s best coaches and professionals to the doorstep of UK football people.

The UKFA marks the second phase of the pair’s world football academy vision, following the success of its Dutch counterpart which launched in December 2009.