Autonomous vehicle software leader, Oxbotica appoints Performance for integrated communications programme

Following the launch of its Technology division last Summer, Performance Communications has been appointed by Oxbotica, a leader in autonomous vehicle software, to handle its integrated Marketing and Communications programme.

Since it was founded out of Academia in 2014, Oxbotica has really put the UK on the map at the forefront of self-driving vehicle development. In the last twelve months, the team has expanded from 80 to over 170 and has attracted the attention of a number of major global players including ZF, Navtech and Cisco. Its software is being used all around the world today, helping to drive efficiencies for major fleet operators, as well as delivering greater safety and productivity.

Performance Communications has a rich background in the autonomous vehicle space having supported Jaguar Land Rover in completing the first self-driving lap of one of the UK’s most challenging road layouts and Citroën in bringing its vision of future mobility to life at a media showcase for the Ami One and 19_19 concept vehicles.

Recent hire Jamie Ivory, Head of Technology, brings solid industry experience to the team having worked with a number of AV ecosystem players including global technology providers (Aptiv), software leaders (VMware), and networking giants (Ciena). It leaves the agency better placed than ever before to help technology clients engage new communities, and prepare for the future.

Performance Communications has been brought in to support Oxbotica with everything from strategic planning and commercial support, to influencer relations and social media management as the business sets its sights on the global commercial deployment of its autonomy-ready software solutions