Oddschecker Appoints Performance Communications

Leading online betting odds comparison site Oddschecker has appointed Performance Communications to generate greater awareness and understanding of its service amongst both the core and the casual betting communities.

Established in 1999, Oddschecker is the foremost online betting comparison service, allowing customers to instantly identify the best betting value in any market, from a panel of over 21 leading bookmakers. Oddschecker provides an independent and authoritative voice for betting, publishing over ½ million markets each month.

The initial PR campaign will focus on utilising data generated by Oddschecker’s daily operation to create a series of topical and interesting betting insights, with the aim of driving more traffic to the Oddschecker site and introducing a greater emphasis on value into how people bet.