McLaren Automotive Launches Middle East Flagship Showroom In Dubai

November 22, 2011
Performance Comms

McLaren Automotive launched its flagship Middle East showroom in Dubai, marking the arrival of the MP4-12C in the region. The event was attended by VIP guests and senior executives from both McLaren Automotive and the dealer, Al Habtoor Motors, but the highlight of the night saw  2008 Formula 1 Champion Lewis Hamilton drive arrive on the red carpet behind the wheel of the MP4-12C itself.

The next morning, the McLaren Automotive team was back in action, this time at the Dubai International Motor Show where the MP4-12C was sharing top billing. Press day witnessed a never-ending stream of media from the UAE and wider Middle East visit the stand to check out the new kid on the block and speak with the team responsible for ensuring that McLaren Automotive is a success in the region.

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