Ducati continues successful ride through the UAE

Ducati. the high performance bike gurus, are making their presence known in the Middle East, and with some style.

The flagship Abu Dhabi showroom was launched on Saturday the 8th of September by none other than three-time World Superbike Champion, Troy Bayliss in front of VIP’s, media and fans. Troy cut the ribbon to announce the opening of one of the world’s biggest Ducati dealerships.

The massive 1,300sqm venue played host to bike fans and top tier Middle East media attendance included TV crews from Al Jazeera and CNBC Arabia. Fans had the chance to explore the showroom and after service facilities, and take photos of the legendary motorcycle rider.

Among the high level visitors was His Excellency Abdulla Al Masaood, Chairman of Abdulla Al Masaood & Sons Group, owner of the UAE Ducati franchise, while Roberto Righi, Sales Director of Ducati Motor Holding, flew in from head office in Bologna, Italy.

The Abu Dhabi showroom comes following the 2012 launch of the brand’s first dedicated UAE showroom in Dubai and reaffirms the company’s dedication to the region.