DeltaWing Launch

As part of one of the most exciting and innovative motorsport projects for a generation, Performance Communication‘s Nissan in Europe team launched the ground-breaking, experimental Nissan DeltaWing racing car in London on March 12.

Acting as a test-bed for future innovations and new car technologies, the Nissan DeltaWing will run at the Le Mans 24 Hours, powered by Nissan 1.6-litre DIG-T engine technology.

While the car will not be classified at La Sarthe, it will showcase the pioneering technology that highlights one potential direction for the future of motorsport.

The launch, which allowed international media the opportunity to see the revolutionary car up close and interview key personnel involved in the project, proved a huge success, achieving 72 major broadcast hits globally, 682,000 views for Nissan DeltaWing videos on YouTube, and numerous pieces of international online and print coverage.