Citroën Lovingly Sponsors Brighton Festival Fringe 2011

Citroën (UK) became the headline sponsor of the 2011 Brighton Festival Fringe in May, supporting creative talent at the third largest open access arts festival in the world.

The three-week long event showcased the talents of both amateur and established performers across multiple art forms including comedy, theatre, music and dance. Citroën added its own flair into the mix with some Citroën themed ‘Cling-art’ and demonstrations of Slacklining – an upcoming urban sport – to wow the Brighton crowds.

The partnership also provided the opportunity for Citroën to showcase the new all-electric city car, C-ZERO, and for the British public to take it for a spin in the local area.