Alfa Romeo says “We’re In” to TV Dragon Peter Jones

Alfa Romeo joined forces with Dragons’ Den star Peter Jones CBE in July to support his charitable foundation along with his personal mission to ignite entrepreneurship among Britain’s young people.

The ‘association’ between Peter and Alfa stretches back to the entrepreneur’s first car – a bright orange Alfasud, making it the ideal partnership.

Various initiatives were created in order to promote the partnership between the serial entrepreneur and the Italian marque, including a star-studded celebrity clay pigeon shoot.

A host of well-known faces including four of the ‘Dragons’ attended the day which culminated in the auctioning off of a brand new Alfa Giulietta.

To see a video of Peter Jones behind the wheel of an Alfa Giulietta visit

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