Your Physio Plan – Company Launch

Our brief was to educate the public that physiotherapy is not just about rehab, illustrate the health & fitness benefits of ‘Pre-hab’ and that physios should be viewed no differently to personal trainers.
Our insight confirmed that a high % of the UK population consider a physio visit a waste of money unless injured.
Sportspeople invest in large amounts of money on the best kit, but not on their bodies.s

Our creative approach developed a two-pronged media relations approach:
Feature placement: Why Pre-Hab?
Content production: sport-specific injury prevention advice aimed at cycling, running and skiing media

Results included:

• x15 pieces of print coverage
• x26 pieces of online coverage
• x15 tutorial videos created
• 289,613 social media reach