Wolf Run – Getting the pack back together

Wolf Run (wild obstacle run) required help to launch a new southern venue with events in April and September

Brief to promote the new events to the relevant audience in the south east of England and utilize April event to push sales for September

Our insight showed that 78% of millennials don’t spend enough time with friends

At the time rugby was high on the news agenda and Royal Wedding hysteria made Mike Tindall a valuable asset for the campaign

Creative campaign developed: ‘Get the Pack Back Together’ utilising x3 Rugby World Cup ambassadors

We created fast-paced, fun, engaging photo & video content

Content launched alongside a survey-led press release, ambassador interviews and social media posts pre-Six Nations

Additional content created with the ambassadors when they took part in the April event

Campaign results included over 500 pieces of coverage (24 broadcast or national), 5million estimated coverage views, 6,000+ social shares and 4.5million TV viewers

The campaign also proactively broke the Mike Tindall ‘Nose job’ story