Saucony – Trainer Launch

Saucony was launching a new shoe, the Kinvara 5, aimed at the serious runner.

To coincide with the build-up to the London Marathon, Saucony opened a pop-up shop in Neal Street, Covent Garden.

Our challenge was to drive footfall to the shop, boost sales of the Kinvara 5 London Limited Edition and create social buzz for Saucony during peak marathon season.

Our insight was that the appetite for training/prep tips at marathon time is insatiable.

The creative solution was to organise the ‘Run Lounge Live’ lunchtime & evening runs from the shop, followed by Q&As.

Creative social media activity including Vine media & influencer invites, competitions and discounts.

An influencer programme and bespoke run routes worked alongside media partnerships with Run 247 and Women’s & Men’s Running.

Results included:

• x45 pairs of trainers sold
• x21 media & influencers at launch event
• x23 print coverage
• 230,000+ Twitter reach