Playsight – European Launch

Raise awareness amongst European tennis businesses of new Smart Court technology, powered by Playsight.

The technology makes professional-level analytics affordably available to grassroots tennis players and coaches.

Support ongoing investment round by raising profile of company amongst key audiences.

Build credibility by highlighting calibre of investor talent – which includes Novak Djokovic and Billie Jean King.

From launch, demonstrate the multiple applications of the Playsight technology for both tennis and in medium term, across other court-based sports.

Coordinated Pan-European media launch targeting key media in six key territories.

Eighty pieces of influential coverage achieved across technology, sports and tennis media.