Multipower – Yorkshire CCC Media Day

The challenge was to highlight the role Multipower Sportsfood plays in the day-to-day training and performance of a professional sports team.
Our insight confirmed that for most sports fans, the opportunity to find out what happens off the field at a major pro sports club doesn’t often present itself.

Our creative solution offered media the opportunity to gain behind-the scenes access to first team players and the strength & conditioning coach on the first day of pre-season training.

Media interviews, including national broadcast, completed throughout the day.

Results included:

• x8 magazine & online pieces
• x7 local regional media coverage
• x3 national broadcast
• x29 minutes of branded broadcast footage
• Live Sky Sports News interviews