Multipower – Skinned Alive

The challenge was to launch Sale Sharks and England winger, Mark Cueto’s signing for Multipower Sportsfood in advance of the Six Nations.
Our insight showed that fans like be ‘in the know’ about their favourite team/sports star and have the inside track on the latest news.

To leverage the success of Gunther von Hagens’ Body Worlds exhibition by commissioning top body paint artist.

The process was filmed, photographed and exclusive media interviews conducted.

A time-lapse film was used across Multipower’s owned channels and within online advertising.

Results included:

• x6 National print coverage
• x23 online stories
• DPS in the News of the World
• +83% increase in website traffic
• 65,400 YouTube views