Multipower – Muscles in HD

The brief was to build awareness of Multipower and its new sports nutrition products within the UK fitness community.

Our campaign needed to grow the Multipower social media community and drive an increase in sales.

Our insight confirmed that 60% of conversations about fitness were taking place on Instagram, and Twitter was the second most popular channel.
Our campaign identified 20 fitness influencers to become Multipower’s first group of social brand ambassadors.
All were encouraged to become unofficial sales reps with individual affiliate codes.

Our launch content included a ‘Fitness Selfie’ tutorial video with brand ambassadors.
A branded photo-shoot created a bank of social content for Multipower and all 20 influencers.
Targeted sampling & media campaign.
‘Road Trip’ to significant fitness media houses to drop off & explain products face-to-face.

Results included:

• 39 pieces of coverage in fitness media
• 58% increase in website traffic
• 8% increase in monthly sales
• 8.5 million total reach