Multipower – Multisport Challenge
The brief was to demonstrate the range of products and expertise Multipower Sportsfood provides across a range of sports
Our insight confirmed that fans enjoy the chance to see professional athletes from different sports compete against each other
Our creative solution was to bring together sportsmen from across the range of Multipower’s ambassador teams to compete in a multisport challenge to establish which sport and sportsmen are the fittest
Players from football (Sheff Utd), cricket (Yorks CCC and rugby league (Castleford Tigers) completed a series of exercises to test their fitness levels
The winner was future England cricketer Jonny Bairstow
Results:
- x12 online articles
- x3 broadcast features
- x4 regional print features
- BBC Sport website
- 8 mins 23 secs of branded broadcast coverage