Multipower – Health Blogger Bake Off

Our brief was to create a low-cost, engaging social campaign in the food, health & fitness sector to promote the re-branded Whey Protein flavours and drive additional traffic to the Multipower website.
Our insight showed that ‘Fitness junkies’ love new ways to incorporate protein into their diet.
Bloggers like entering competitions with a big brand to increase their exposure.

We challenged ten health, fitness and foodie bloggers to create a recipe incorporating Multipower’s 100% Whey products.
Recipes featured across blogs and on Multipower’s Bake-Off microsite. Voting drove traffic to the site.
The winner was selected as Multipower’s ‘Healthy Baking Ambassador’.

Results included:

• 9,000+ visitors to the Bake-Off page
• 3 mins 45 secs average time spent on page
• 9.8million social reach
• 25+ pieces of coverage