Multipower – Fran Halsall Ambassador Activation

The challenge was to promote Multipower brand ambassador Fran Halsall in the lead up to London 2012, populate the sports pages when column inches were at a premium.

Our insight showed that in the build-up to the Olympics fans wanted to ‘get to know’ their country’s medal hopes.

Sports nutrition users are keen to understand how elite athletes are fuelled.

We created a unique mermaid costume made from Multipower packaging in partnership with junior fashion designers.

Following a photoshoot, Fran led swimming masterclasses with key media and students.

Results included:

• x35 pieces of branded coverage
• x10 national print pieces of coverage
• Full page in The Sun & The Times
• x30 students in the masterclass & 350 wrappers used!