Multipower – Fitness Challenge

The brief was to leverage Multipower’s diverse portfolio of sponsored athletes, develop powerful editorial and gather branded content for ongoing campaigns.
Our insight confirmed that ‘Who is the fittest?’ is a perennial source of debate and credible cross-code challenges are fascinating for fans.

Our creative solution developed a Multipower test of strength, endurance, power, cardiovascular, endurance, agility, balance and co-ordination.
Weightlifter vs. free runner vs. MMA fighter vs. Rugby league player vs. gymnast.
Video created of the Multisport Fitness Challenge and additional workout content with individual athletes.

Results included:

• x35 pieces of coverage
• x6 page feature in Men’s Fitness
• DPS feature in Daily Express
• x5 ambassadors maximised in one day