Multipower – Commonwealth Ambassadors

The challenge was to build brand and product awareness during the build-up to the 2014 Commonwealth Games in Glasgow.

To share the Commonwealth Games experience with Multipower’s fitness community, we identified a number of low-cost athlete endorsements and charted their personal journeys.

They included: Lynsey Sharp (800m), Kristian Thomas (Gymnast) and Sonny Webster (weightlifter).

The ambassador activation included:

• Creation of unique Multipower-branded training content
• Placement of media interviews
• High impact photoshoots within vertical media

Results included:

• x13 national newspapers
• x12 magazine features
• x33 online stories
• 3.6 million print circulation
• The Sun, Daily Express & Men’s Fitness features