GAC – Volvo Ocean Race
May 1, 2014
Performance Comms
The B2B Challenge
- Official logistics provider to the Volvo Ocean Race
- Drive brand awareness and build a dialogue with the marine sport, leisure and events community
- GAC employee engagement and communications
The Solutions
Pre and event PR
- Infographic & newsletter updates to communicate operational challenges and race updates to customers, prospects & employees
- Maximising emergency event operations to showcase GAC’s capabilities
Employee Engagement
- GAC internal newsletter highlighting role of key personnel throughout nine-month event
- Invitations to event hospitality at stopovers
- Launch of GAC Pindar Endeavour Awards to celebrate personnel behind the scenes
