GAC – Alex Brundle Track Day

Our brief was to create, plan and manage a unique corporate event with GAC ambassador, Alex Brundle that would appeal to the UK media ahead of his 2014 Le Mans challenge.
Our insight showed that fans want to emulate their heroes and experience world class sport, in this case motor racing, at first hand.
Fans are keen for insight into relationships and rivalries between professional sporting stars and are keen to view unique sporting challenges.

Our solution was to organise a corporate driving event with Alex and his father, former F1 driver Martin Brundle, to meet guests and offer hot laps.
The Sunday Times was offered an exclusive Brundle vs. Brundle lap challenge video and interview in time for Le Mans and Father’s Day.

Results included:
Double page Sunday Times Driving feature
Sunday Times online & social media coverage
20 happy customers
Three new business wins