Cooper Tires – Reaction Challenge

The Brief

• Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal
• Engage consumers with no advertising spend

Insight

• Fans want to see their players in action, trying new things within a footballing remit
• Seeing how accurate pro players are under pressure is thrilling and engaging to watch

Creative

• Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure

Content

• Video & image content of players taking on the challenge
• Imagery for social media and inclusion within press release

Delivery

• Sport & front-end news delivery
• Influencers invited on-site to try the challenge & share on social media