Create content to promote the all-new Zeon 4XS Sport from Cooper and increase brand awareness utilising the sponsorship of Arsenal
Build on the success of the previous Cooper Tires Precision Challenge
Engage automotive and football fans
Fan Insight
Football fans engage with content showing their sporting heroes put to the test, in this case testing their set-piece specialist skills
The more the players enjoy the challenge, the better the content, and the more the fans love it!
Creative Solution
To create a ramp which a tyre can be rolled down / launched from, the aim being for the players to kick the ball through or into the tyre to score points
Fan driven video content, shared by Arsenal and national media outlets including the Mail Online
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