Citroën – WRC and Rallycross

Our challenge was to leverage Citroën’s position as a dominant force in WRC and European Rallycross for the last decade.
Raise the profile in UK of enigmatic WRC legend, Sebastien Loeb and increase awareness of Citroën’s performance credentials.
Our insight confirmed that fans want to learn about the experience of sitting beside one of the top drivers in WRC.

Our solution offered media a rare chance to meet Loeb and ride alongside him in the Citroën C4 WRC.
Media also invited a similar opportunity with Kenneth Hansen, 14-time ERC champion.
Media provided with bespoke footage of passenger riders to accompany coverage.

Results included:

• x8 terrified journalists
• x54 national stories/features
• x8 page feature Top Gear magazine