Citroën – Pitch Invasion

The multi-faceted challenge was to raise the profile of Citroën’s sponsorship of Arsenal FC, create branded content for social media, extend media coverage and build new relationships.

Our insight showed that fans want to do their chosen sport in a top environment – playing on the hallowed turf of Arsenal’s Emirates Stadium is a once-in-a lifetime offer with huge appeal.

We organised a pitch event for key media, influencers, staff and customers.

The event was hosted by BBC’s Mike Bushell, Gunnersauraus and refereed by Arsenal legend, Ray Parlour.

Professional photography was provided for all attendees to share on social media.

Results included:

• x14 top Arsenal/ football influencers
• x12 Citroën staff & customers
• Automotive & lifestyle media teams
• 300,000+ Twitter reach from guests