Citroën – Footpool

The Challenge

• To raise awareness of the protective Airbump® technology on the Citroën C4 Cactus
• To promote Citroën’s sponsorship of Arsenal Football Club and engage football fans as well as an automotive audience

Fan Insight

• Football fans like to see their icons do cool, new things, and are most likely to share content they think is fun
• Footpool, the act of potting balls with your feet rather than a pool cue, is one of the latest experiential crazes sweeping the nation

Creative Solution

• Build a giant Citroën branded Footpool table lined with Airbump® technology. Arsenal players competed against each other in a 2v2 Footpool match of France v Germany – all captured on film
• Trickster, Dan Cutting, gave the players a trick shot masterclass to show off their technical skills on the Footpool table
• The table also appeared at the Emirates Stadium for fans to try it out

The Results