Citroën – Arsenal Headis

Citroën wanted to activate its sponsorship of Arsenal FC to promote its new Air Bump technology and deliver far-reaching non-automotive, branded coverage.
Our insight showed that fans want to see their players in action, taking part in challenges and trying new thing.
HEADIS is an incredibly popular game online, with multiple videos going viral.

Our solution was to create a bespoke, branded HEADIS table using Air Bump technology to ‘protect’ Arsenal players from injury.
Video content captured a Headis competition for first team players.
Hector Bellerin was interviewed for a Soccer AM exclusive.
Influencers were invited on-site to create their own content for their social channels.

Results included:

• 400,00+ organic video views
• 70+ online articles
• 7 national pieces of coverage
• 40 secs of branded coverage on Soccer AM
• 5 million+ total reach