Citroën – Arsenal April fools Content

The brief was to leverage the Arsenal sponsorship to showcase the roof of the new Citroën C1 ‘Airscape’, highlighting its sleek design and easy opening function.

Our insight confirmed that one-upmanship between fans extends beyond the quality of players to who has the best stadium facilities.

Our solution was to create an ‘April fool’ where Arsenal announced the fitting of their stadium with a C1 Airscape roof.

Video included commentary from an ‘expert’ project manager, and first team players discussing the benefits.

Results included:

• 88,000 organic YouTube views
• 45 online articles
• 4.5million total reach
• 4 weeks of coverage