BMW – Ryder Cup Urban Golf

The challenge was to raise awareness of BMW’s Ryder Cup sponsorship, promote the European Tour Official Car status and engage media/customers in the Ryder Cup countdown.
Our insight confirmed that fans enjoy Europe vs US rivalry of Ryder Cup and like to have insider knowledge of their favourite sport.

Our creative solution developed the BMW Urban Golf Cup pitching European vs US amateur golfers into a unique head-to-head challenge over two weeks.
Launched by former European captain, Sam Torrance.
Media interviews and the opportunity to compete.

Results included:

• x6 national print coverage
• x13 media competitions to win VIP tickets
• x167 golfer entries
• x15 customer players