ADNOC – Abu Dhabi Marathon

The Brief

• ADNOC and the Abu Dhabi Sports Council were launching the inaugural city marathon with ambitious aims of recruiting 6,000 runners in under 3 months
• Promote new events to relevant audience in the UAE

Insight

• Across the UAE there is a growing appetite for an active lifestyle and healthy living
• Abu Dhabi is a global sporting destination and a city with a great amount of pride

Creative

• Link city with marathon legends to build instant credibility
• Maximise story angles with premium technical sponsors unique

Content

• Targeted press releases to sports desks and listings / society outlets
• Elite runner interviews – video & photo content generation
• Iconic photo call

Delivery

• 2 pre-event press conferences to announce route and elite runners
• Videos & photos released
• On-site press centre and post-race press conference