Triumph Motorcycles – Flat Tracking with Foggy

Authentic Content Leads to Leads

Background

All too often our bikes Triumph bikes are shown in pristine showroom condition, pottering about town. However, we know our riders are more adventurous. They want to get out and get muddy. Therefore we were tasked to come up with some content featuring our ambassador, Carl Fogarty, that did just that.

Idea

We took Carl and a Street Scrambler, one of the Modern Classic range, out to a flat tracking circuit. The Street Scrambler isn’t normally positioned as an off-road bike so it was great to show the capabilities of the bike and show our ambassador having fun on it.

We then used social advertising to help drive test ride requests

Results

Awareness – 57.8k people reached
Action – 105 test ride requests generated at a cost per lead of £1.90