Land Rover – Addressing The Isle of Mull

The Brief

• How can Land Rover use its deep reserves of talent and technological innovation to drive positive social impact, specifically in remote communities

Insight

• Land Rover has been a pioneer in remote communities for 70 years
• One of the main issues in these areas is the provision of medical services as it can be difficult to find patients, which costs precious minutes to first responders

Creative

• Jaguar Land Rover to become a Global Automotive Humanitarian partner to what3words
• Address the whole Isle of Mull, delivering unique 3-word address plaques to the homes of 2,667 inhabitants in a world first healthcare response
• Spearhead a community outreach programme to promote the benefits this new addressing system brings to their lives

Content

• A hero video introduced the context and scope of the activity and followed the team of volunteers and fleet of vehicles on their mission to deliver a 3-word address to every house on the island
• The hero video was accompanied by social edits and imagery
• A journalist from Scottish broadsheet the Daily Record spent a day accompanying one of our volunteers and reported on the activity

Delivery

• A press release with a link to the video and curated selection of imagery was shared with global markets for distribution to media. The video and imagery were also posted on both brands’ social channels