Citroën – Meeke Dispatch

Devised to help launch Citroën’s new Dispatch Van, we employed the help of racing driving Kris Meeke to do something a little unexpected with a van – race it on a rally course.

Media and influencers were invited to the day to have a go themselves, and video assets were created to support press release – which generates mass coverage – as well as for use on social media, Citroën owned channels and EDMs