Citroën – Airscape Challenge

Used to promote the C1 Airscape, during peak ‘convertible’ enquiry season, this activity challenged Arsenal players to use their skills to kick a ball through the open roof of the car, as it was driven past by a stunt drive on two wheels.

Devised and executed by Performance, the video creative was chosen due to the success of challenge-based video content on social channels. The activity generated mass media coverage (national) and excellent engagement on social channels.