Bentley – Peak of Luxury

The Brief

• A luxurious regional launch concept for the all-new Bentley Continental GT and Bentayga V8.
• Raise awareness of the brand across the Middle East and drive sales of the new models

Insight

• The region’s appetite for record-holding ‘world-firsts’
• Jebel Jais, the UAE’s tallest mountain, is known for some of the best driving roads in the world
• Regional trends in ‘Personalised Dining Experiences’

Creative

• The Peak of Luxury was the highest fine-dining restaurant in Arabia – located on the summit of Jebel Jais.
• Guests drove Bentley models on the mountain’s famous roads before enjoying an extraordinary dining experience

Content

• Hero video published on Bentley’s global YouTube channel.
• Global press release and imagery.
• On-event film and photo crew facilitating bespoke content creation for guests

Delivery

• Online
  • Hero film hosted on Bentley Global YouTube
• Offline
  • Images, infographic and news story for traditional media
• Social
  • Instagram story content for use on Bentley Global channel