Bentley Motors – Bentayga Mulliner Pearl of The Gulf

The Brief

Raise awareness of the Bentayga model amongst an UHNW Middle East audience and drive sales of the Bentayga model.

Insight

Pearl diving is one of the Gulf’s proudest legacies.

The pearl is known as ‘the jewel of the Gulf’ and many countries across the region have a rich pearl diving heritage.

Creative

Inspired by one of the region’s oldest traditions with a deep-rooted local story-telling angle, we created one of the rarest Bentley models ever built.

Just five limited editions inspired by the Gulf’s pearling history; complete with intricate mother of pearl detailing and the finest, most luxurious materials.

Content

Product hero video with historic footage filmed in historic Emirati boat yard.

Global press release and hero imagery.

Launch event with live traditional pearling experience.

Delivery

Online

Visually powerful digital assets

Offline

Images and news story for traditional media

Social

Instagram-worthy local storytelling content used on Bentley Global channel