Size isn’t everything
Stop sniggering in the back…As the old adage goes, it’s what you do with it that counts. Especially when it comes to influencers.
There are many ways to judge the importance, or influence, of an individual, be they on Instagram, Twitter or a newspaper. If you remember the 3R’s then you will be much better placed to judge and not fall into common traps:
Looking for a campaign to raise awareness, then you will want high Reach and Relevance. Campaigning for a change in policy, then the ability to drive action from followers, or Resonance is key. The right influencer has a blend of the 3R’s and for that, size absolutely isn’t everything.