Ian Drinkwater


After spending almost a decade working in-house, Ian came over to the ‘dark side’ of the PR industry and experience life agency-side in 2007. After moving to the UAE to head up one of the Middle East’s largest PR accounts, he subsequently became one of the founders of the Middle East office of Performance Communications in 2009.

Ian is in charge of the operational side of Performance Communications ME, which means he is lucky enough to work on both the automotive and sports sides of the business. From test drives with Sebastien Loeb to launching Abu Dhabi’s involvement with the Volvo Ocean Race, from Aerobatic Shows to Motor Shows and media centres in the middle of the desert, Ian has an extremely broad experience of the wonderful world of PR.