Utter the word ‘sponsorship’ in the Gulf and you’ll be met with a hearty laugh from those looking for it and a…
Brand campaign promoting the Citroën range utilising Citroën’s sponsorship of Arsenal Football Club. Devised and executed by the Performance team, the campaign…
Formula One was much better in the 1990’s. V10 and V12 monsters roared at over 19,000 RPM and looked simply stunning in…
The sponsors of Brazil 2014 have had a field day, well a month of field days to be exact. The success of…
Digital now provides the opportunity for every sport to stream its best action live, but the amount of TV-time a sport receives…
Football dominates the sponsorship landscape and according to Deloitte’s 2012/13 annual report, revenues for the top 20 clubs totalled a whopping £5.4…
Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to…
The prestigious streets of Eton provided the backdrop to the latest in the Alfa Romeo Home Town Heroes series as 100m Hurdler…
When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore…
The MiTo SBK was a product of a multi-year collaboration with the FIM Superbike World Championship, for which Alfa Romeo is Official…
