Posts Tagged "pr"

John Travolta hosts spectacular UAE launch of new Breitling Emergency

Apr 02 2015

In December 2014, Performance Communications worked with luxury Swiss watchmaker, Breitling and its global ambassador, John Travolta to unveil the new Breitling…

Crunch time for Celerio: Handling a communications crisis

Feb 06 2015

It is fair to say that Blue Monday arrived a few weeks late for one car manufacturer. No sooner had two examples…

The Rise of the Online Influencer

Jan 22 2015

Over time things change. No more is this evident than with the shift in the media landscape. Most agency-side PR professional working…

Cunning Stunts: the importance of jeopardy

Dec 04 2014

Here at Performance Communications, we’re in the business of creating fans for brands. In basic terms, we want people to talk to…

Metamorphosis of the family car – from MPV to SUV

Nov 07 2014

With winter around the corner and weather warnings ahoy, some SUV drivers may feel a little blasé about it all. Should this…

Top Rugby PR Stunts

Oct 31 2014

Just four months into my career in sports PR I’ve already seen the sorts of creative and exciting campaigns that captivate sports…

Pitching pains

Oct 22 2014

Ah, pitching, the necessary evil that all agencies both dread and relish. It all starts with the initial high-fives at the offer…

Painting the podiums orange – KTM unveils UAE Racing Team

Oct 02 2014

KTM Middle East was the talk of the regional racing scene recently, as the leading sport motorcycle manufacturer unveiled its new KTM…

Auto Psychology – What does your car really say about you?

Sep 26 2014

I have always believed that a person’s car can say an awful lot about them. In the UK, most of us take…

The Green Hell – a rite of passage

Aug 29 2014

The ‘Ring, Green Hell, the Nordschleife, Nirvana; whatever you want to call it, the Nurburgring is one of the world’s most iconic…